About

Bio: I’m Addison Gumbert, a strategic marketer focused on clinical research marketing and patient recruitment. I help research sites and research tech organizations align messaging, automate outreach, and run measurable campaigns that produce qualified leads and lower recruitment timelines.

Approach: My approach is holistic: I combine branding and storytelling with operations and data. Marketing must align with recruitment workflows, CTMS/CRM processes, and the realities of patient outreach, otherwise great campaigns fail at the handoff and leads are lost. I act as a fractional CMO or a hands-on execution partner depending on what a client needs.

Why this matters: A marketing program is only as good as the systems and teams it supports — I build both.